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Digital Strategy
AI in the AEC.

description ecocraff logo ecocraff
imagem jordana castro neves
Jordana Rosa
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BIM & AI Services
Perkins&Will
Bennet&Pless
WSP
Opus
Perkins&Will
Bennet&Pless
WSP
Opus
Perkins&Will
Bennet&Pless
WSP
Opus
Perkins&Will
Bennet&Pless
WSP
Opus

Jordana de Castro Rosa

4x Global AI Competition winner and an AI and Digital Delivery professional working at the intersection of architecture, engineering, and emerging technologies. With over a decade of experience in the built environment, she focuses on applying AI, data, and automation to improve how complex projects are delivered.

She has worked on digital delivery and advanced BIM initiatives for global firms across multiple countries, contributing to projects in hyperscale data centers, healthcare, education, commercial developments, and large-scale urban initiatives. Her work sits at the intersection of strategy and execution, supporting multidisciplinary teams in turning new technologies into practical, usable workflows.

Jordana has contributed to large-scale projects such as NEOM Oxagon City and she currently manages BIM and digital delivery for mission-critical (data center) projects at WSP, working within highly complex and capital-intensive infrastructure environments.

Beyond her professional role, Jordana is a community builder. She founded and leads an international AI-for-AEC community with 260+ active members, creating a space for professionals and developers to discuss applied AI, automation, and the future of the built environment.

image jordana castro rosa

Her expertise spans AI strategy, automation, digital twins, sustainability and advanced BIM, with a clear focus on turning innovation into scalable, operational impact for the AEC industry.

She is also a public speaker and educator, having delivered classes, workshops, and talks that have impacted 2,000+ students across academic and professional settings. Her teaching focuses on AI in AEC, BIM, digital twins, and sustainability, with a strong emphasis on real-world application rather than theory. Jordana maintains an active digital presence, with 4.5k+ followers on LinkedIn, generating 70k+ quarterly impressions, and 31k+ followers on Instagram, where a single post has reached 159k views. These platforms support her broader goal of building credibility, networks, and demand for future AI-driven products and ventures.

8180
+

Years Experience

226600
+

Community Size

8 1 8 0 8 0
+

Projects

4x

AI Winner
// Areas of Expertise

Core Competencies

Digital Strategy

  • BIM/VDC Management
  • BIM Execution Plans
  • Model Coordination
  • Cros-Disciplinary
  • Asset Management
  • Digital Twins

AI & Automation

  • Generative AI
  • Predictive Analysis
  • Workflow Automation
  • N8n and Make
  • Custom GPTs
  • Dynamo & Grassoper
  • Plugin Development

Sustainability Tech

  • Carbon Tracking
  • Lifecycle Analysis
  • Energy Modeling
  • Climate Data Intregration
  • LCA (Life Cycle Assessment)

Staff Training

  • AI Tools
  • AI Rendering
  • ACC/BIM360
  • Revit
  • Forma
  • Speckle
  • And More

AI Winner Projects

Dynamo+APS Hackathon win at Autodesk University 2025

AUTOCATS, automation that does CAD to BIM to AI

Largest AEC Tech Hackathon Winner

Innovative integration connecting AI workflows with Speckle for seamless data exchange and collaborative BIM processes across disciplines.

EcoMatic - AI-powered eco-friendly materials automation - Dynamo Hackathon at AU2024

AI-powered sustainability analysis tool that automates carbon footprint calculations for building materials and provides real-time eco-friendly alternatives.

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EcoCraff is one of my flagship initiatives: an AI-powered platform created to help architects and engineers reduce carbon emissions in construction. By combining automation with sustainability data, it empowers professionals to make smarter, greener design decisions. It’s more than a tool, it’s a mission to reshape the future of the built environment.

// transform design and construction workflows.

AI for AEC Leaders — Annual Summary

// From Vision to Execution

Services Offered

01
AI Integration for AEC

Custom AI solutions for design automation, predictive analysis, and workflow optimization tailored to your firm's specific needs.

  • Custom AI Development
  • Workflow Automation
  • AI Integration
02
BIM Strategy & Management

Comprehensive BIM execution planning, standards development, and cross-disciplinary coordination for complex projects.

  • BIM Standards
  • Model Coordination
  • Stakeholders Management
  • Quality Assurance
03
Digital Sustainability

Carbon tracking integration, and eco-conscious workflow design for green building initiatives.

  • Carbon Analysis
  • Material Optimization
  • Sustainability Reporting
  • Green Workflows
04
Team Transformation

Technical training, change management, and strategic consulting to help your team embrace digital innovation.

  • Skills Development
  • Change Management
  • Technical Support
  • Best Practices
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AI in the AEC Community

Welcome to our professional community focused on Artificial Intelligence applied to Architecture, Engineering, and Construction. WhatsApp Community:

This is a free, collaborative, and open space for everyone who wants to learn, share, and build the future of AEC with emerging technologies. If you want to participate in the future of AEC with technology, innovation, and people who truly make things happen, this is the place for you.